We’ve Gone 100% Plastic Free

We have just launched the first 100% plastic-free instant coffee jar in UK supermarkets. Yay! As we all know, plastic is terrible for the environment. But the material’s versatility, pliability, durability and cheap cost to produce make it hard to say goodbye to. Since David Attenborough and the Blue Planet II team really brought the issue home – we now have a glimpse into the true cost of our plastic addiction on the oceans. And it’s not looking pretty.

SOME FACTS ON PLASTIC

  • 40 percent of plastic produced is packaging, used just once and then discarded – Nat Geo
  • Only about nine percent of all plastic ever made has likely been recycled – The Economist
  • 73% of beach litter worldwide is plastic – Nat Geo
  • World plastic production has increased exponentially from 2.3 million tons in 1950 to 162 million in 1993 to 448 million by 2015 – Nat Geo
  • By 2050, virtually every seabird species on the planet will be eating plastic – Nat Geo
  • Estimates for how long plastic endures range from 450 years to forever – Nat Geo

Plastic is basically the devil, so despite us all individually doing our bits to reduce plastic waste, it’s important that we force businesses, countries and governments to take action too. From the plastic bag charge to ‘refuse the straw’ campaigns, single-use plastics are gradually being phased out by businesses and countries all over the world.

Even though drinking coffee at home is much better for the environment than getting a take-out in a takeaway cup, we still want to make sure we are doing everything we can to reduce our use of single-use plastic. That’s why we’ve removed all plastic from our packaging from January 2019.

PLASTIC-FREE PACKAGING

Infinitely Recyclable

Our new lids are made from 100% aluminium. Aluminium is the most recycled – and most recyclable – material out there. It can be recycled directly back into itself over and over again in a true closed loop, whilst retaining its properties indefinitely.

Glass and aluminium are both recycled in household waste, so now the jar’s future is in your hands.

Energy

Aluminium is one of the only materials in the consumer disposal stream that more than pays for the cost of its own collection. Recycling aluminium uses only around 5% of the energy and emissions needed to make it from the raw material initially. Recycling one aluminium can saves enough energy to listen to a full album on an iPod.

Our new jars are heading out to supermarkets near you as we speak but if you can’t wait to get your hands on our new jars you can head to our website HERE.

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